It is well understood that the modern business environment has become a very complex and uncertain arena. The only way that the modern organization can survive under these circumstances, is by “crafting” a strategy that will differentiate itself from its competitors. The process of strategy...

Organisations across the globe face increasingly intense competition, making itdifficult to achieve profitable growth. Traditionally, companies try to outperformtheir rivals in order to secure a larger share of the existing market. Yet as theexisting market space becomes more crowded, the...

Advisor: Susan A. VowelsFriday April 27, 2007