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Bayesian Analysis of Competiti...
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A viral branching model for predicting the spread of electronic word-of-mouth
Lans, Ralf van der
;
Bruggen, Gerrit van
;
Eliashberg, …
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2009
Persistent link: https://www.econbiz.de/10008664824
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A viral branching model for predicting the spread of electronic word of mouth
Lans, Ralf van der
;
Bruggen, Gerrit van
;
Eliashberg, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 348-365
Persistent link: https://www.econbiz.de/10003969800
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3
Market signaling and competitive bluffing : an empirical study
Eliashberg, Jehoshua
;
Robertson, Thomas S.
;
Rymon, Talia
-
1996
Persistent link: https://www.econbiz.de/10000939495
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