We analyze the strategic behavior of firms when demand is determined by a rule of thumb behavior of consumers. We assume consumer dynamics where individual consumers follow simple behavioral decision rules governed by imitation and habit as suggested in consumer research. On this basis, we...

In this paper we apply a general model of one-sided platform businesses to a duopoly competitive framework. We have a particular interest in how the option of multi-homing affects the competitive dynamic. We find that if multi-homing is precluded, the incumbent platform is always able to...