The reasons for the choice and purchase of extra virgin olive oil dal'in-born dividuazione attribute differential versus the competition, responsible for the perceived value by the consumer about the product, that is to say a high benefit / cost ratio that leads to specific product to be...

This paper aims to analyze, utilizing scanner data, the relationships of competitive interdependency in the extra-virgin olive oil sector in Italy. One of the most important aspects of the competitiveness analysis is the concept of competitive interdependency, as the competitive performances of...