Metcalfe, Brian - In: International Journal of Bank Marketing 2 (1984) 2, pp. 3-14
This article considers the action of the Canadian Government in lifting its “asset ceiling” on foreign banks, and … examines the challenge foreign banks pose to the oligopolistic Canadian banking market. In particular, it focuses on the … foreign banks' competitive advantage, their market targeting approaches and marketing strategies, and their acceptance in the …
