Narrow search
Showing 1 - 3 of 3
Cover Image
Managing new product development for strategic competitive advantage
Jain, Dipak - In: Kellogg on marketing, (pp. 130-147). 2001
Persistent link: https://www.econbiz.de/10001612979
Cover Image
Patent expiry and pharmaceutical market opportunities at the nexus of pricing and innovation policy
Jain, Dipak; Conley, James G. - In: Innovation and marketing in the pharmaceutical industry …, (pp. 255-285). 2014
Persistent link: https://www.econbiz.de/10010353563
Cover Image
IT business value and competitive advantage : integrating a customer-based view
Gellweiler, Christof; Krishnamurthi, Lakshman - In: Information systems management 39 (2022) 4, pp. 363-385
Persistent link: https://www.econbiz.de/10013465577