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~subject:"Competitive advantage"
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Competitive advantage
Theorie
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Theory
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Consumer behaviour
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Beziehungsmarketing
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Relationship marketing
8
New product development
7
Produktentwicklung
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Innovation diffusion
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Innovationsdiffusion
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Kundenwert
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Vertriebsweg
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Advertising effects
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Innovation
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Messung
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Werbewirkung
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Werbung
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Wettbewerbsvorteil
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Advertising
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Betriebliche Wertschöpfung
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Brand image
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Competitive strategy
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Jain, Dipak
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Conley, James G.
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Gellweiler, Christof
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Krishnamurthi, Lakshman
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Information systems management
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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Kellogg on marketing
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ECONIS (ZBW)
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Managing new product development for strategic competitive advantage
Jain, Dipak
- In:
Kellogg on marketing
,
(pp. 130-147)
.
2001
Persistent link: https://www.econbiz.de/10001612979
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2
Patent expiry and pharmaceutical market opportunities at the nexus of pricing and innovation policy
Jain, Dipak
;
Conley, James G.
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 255-285)
.
2014
Persistent link: https://www.econbiz.de/10010353563
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3
IT business value and competitive advantage : integrating a customer-based view
Gellweiler, Christof
;
Krishnamurthi, Lakshman
- In:
Information systems management
39
(
2022
)
4
,
pp. 363-385
Persistent link: https://www.econbiz.de/10013465577
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