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~subject:"Competitive advantage"
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Competitive advantage
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Jewell, Robert D.
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Journal of marketing communications
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Journal of the Academy of Marketing Science
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Establishing effective repositioning communications in a competitive marketplace
Jewell, Robert D.
- In:
Journal of marketing communications
13
(
2007
)
4
,
pp. 231-241
Persistent link: https://www.econbiz.de/10003606541
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2
Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs
Carson, Stephen J.
;
Jewell, Robert D.
;
Joiner, Christopher
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 172-183
Persistent link: https://www.econbiz.de/10003507854
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