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Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach

Neves, Marcos Fava; Castro, Luciano Thomé e.; … - 2010 - 1. ed.

Persistent link: https://www.econbiz.de/10003863565

Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach

Neves, Marcos Fava - 2010 - 1st ed

Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity

Persistent link: https://www.econbiz.de/10012674445