This paper examines how the importance given to operations and marketing functions impacts their capabilities and, consequently, overall firm performance. Using the resource-based theory (RBT) and top management team literature as a foundation, we explore the relationship between business...

This paper examines the sources of competitive advantage from a cross-functional perspective and presents a dynamic, general model of the tangible and intangible factors that lead to superior firm performance. We argue that superior performance results from the development of a complex,...