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The entrepeneur's strategy guide : ten keys for achieving marketplace leadership and operational excellence

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Introduction -- Part A. Consumers and competitors : your strategic foundations -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and...

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Handbook of East Asian entrepreneurship

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"Economic dynamics of East Asia is attributed to entrepreneurs. East Asian entrepreneurship and the related competitive … strategies differ significantly from those from the western world. While there are many handbooks on entrepreneurship in general …, there is no reference on East Asian entrepreneurship. This is the first of its kind in the market. The handbook provides a …

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