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"Economic dynamics of East Asia is attributed to entrepreneurs. East Asian entrepreneurship and the related competitive … strategies differ significantly from those from the western world. While there are many handbooks on entrepreneurship in general …, there is no reference on East Asian entrepreneurship. This is the first of its kind in the market. The handbook provides a …
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Introduction -- Part A. Consumers and competitors : your strategic foundations -- Key one : end-user benefits for growing niche markets -- Key two : Pricing that pleases two masters -- Key three : infotech-strengthened channels and supply chains -- Key four : a targeted and frugal sales and...
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Contents: 1. Introduction to the handbook of quantitative research methods in entrepreneurship / George Saridakis and … Marc Cowling -- 2. How do we measure firm performance? A review of issues facing entrepreneurship researchers / Josh Siepel …-Lluis Capelleras, Alex Rialp and Josep Rialp -- 4. As time goes by: Survival analysis as a method to study topics in entrepreneurship …
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