Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity...

This article compares the offshore market strategy of the U.S., India and China in the 21st century. In developing its offshoring strategies the U.S. is gradually moving away from low cost labor strategies of the past. It is redirecting its resources to organizations that have a focus towards...

The world software industry and associated markets are estimated to be worth 1.1 trillion US Dollars, ninety percent of the world’s exports in software is from the United States and Europe evidence would also suggest that outside the United States and Europe, the new and emerging countries...

Much has been made of the importance of the Indian market as the future of the software industry. However, according to mainstream internationalisation theory the market in India may be seen as a less preferential market to other higher growth and low cost markets such as China and Russia. India...

Purpose – The purpose of this paper is to offer a point of view on the challenges China faces competing in a twenty‐first century software industry. Design/methodology/approach – The approach taken was desk research and conversations with other academics and industry experts. Findings –...