Choose profit over market share -- Learn to compete peacefully -- Change the way you form your assumptions -- Use internal data to find profit opportunities -- Uncover preferences and willingness to pay -- Optimize your marketing mix to capture the highest additional profit -- Raise your prices...

Many brand manufacturers are facing increasing competition from competitors entering the market with extremely aggressive prices. To face this new competition the branded manufacturers traditionally lower their own prices or do not react to such attacks at all. Both strategies are not optimal. A...