This study aims to contribute to the systematisation of knowledge in the field of business strategies and analyse its trends. An initial dataset of 884 articles was extracted from the WoS and Scopus databases based on keywords. This dataset was reduced to 430 articles by detailed reading and...

Today the European agrofood sector is increasingly confronted with the threatsas well as the opportunities of liberalizing markets. Therefore, competitiveness on globalmarkets is becoming of paramount importance for European farmers. The challenges ofglobal markets are accompanied by a growing...