Purpose – The purpose of the paper is to point out how little competitors matter for companies' long‐term success, how little support executives receive with intelligence that does matter, and to offer a different solution. Design/methodology/approach – The paper uses numerous examples of...

Purpose – The purpose of this paper is to present leaders with a tool – war gaming – for effectively and efficiently stress‐testing their plans and strategies in a changing world under competitive pressures. Design/methodology/approach – The paper uses case studies and anecdotal...