Purpose – The article discusses offshoring as an irreversible trend that is redefining the paradigm of global competition of service firms, and provides insight and practical advice regarding the offshore behavior of service firms for management professionals. Design/methodology/approach –...

Purpose – The purpose of this paper is to explore the relationship between sustainable stakeholder management and reputational capital (of banks). Design/methodology/approach – In‐depth interviews with top executives of global banks, corporations, hedge funds, World Bank, IMF, SEC, ECB and...

Purpose – The article aims to elaborate on the importance of “managing reputation equity” in the banking industry. Design/methodology/approach – This article has been derived in part from the reputation improvement plans of investment banks and in part from the author's own experience as...

Purpose – The purpose of this paper is to understand the specific components of effective information logistics. Methodology/design/approach – A total of 44 interviews were carried out with executives responsible for information logistics‐related issues such as IT/IS, knowledge/information...

Purpose – On the basis of survey material, the article offers an examination of the banking industry and possible response strategies. The article aims at giving banks the impetus to fully incorporate marketing strategy into their competitive strategies to help them face the future....

Purpose – Management needs an aspiration as to how the company will work in the future. It needs a guide for corporate priorities. Any company ‐ local or global ‐ must be driven by an aspiration that energizes and motivates the company from top to bottom. Yet very few managers and...