Narrow search
Showing 1 - 4 of 4
Cover Image
Organizational culture, competitive strategy, and performance in Ghana
Dadzie, Charlene A.; Winston, Evelyn M.; Dadzie, Kofi Q. - In: Journal of African business 13 (2012) 1/3, pp. 172-182
Persistent link: https://www.econbiz.de/10009710159
Cover Image
Competing with marketing channels and logistics in Africa's booming markets : an investigation of emerging supply chain management practices in Ghana
Dadzie, Kofi Q.; Winston, Evelyn; Hinson, Robert - In: Journal of marketing channels : ... distribution … 22 (2015) 2, pp. 137-152
Persistent link: https://www.econbiz.de/10011292367
Cover Image
The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework
Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M. - In: Journal of African business 20 (2019) 2, pp. 206-223
Persistent link: https://www.econbiz.de/10012180386
Cover Image
The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework
Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M. - In: Contemporary issues and prospects in business …, (pp. 52-69). 2020
Persistent link: https://www.econbiz.de/10012136026