Salavou, H.; Baltas, G.; Lioukas, S. - In: European Journal of Marketing 38 (2004) 9/10, pp. 1091-1112
This study considers determinants of organisational innovation in small to medium‐sized enterprises (SMEs), as expressed by the number of product innovation adoptions. Drawing upon data from 150 manufacturing firms in Greece, the study attempts to identify the importance of strategic...