da Rocha, Angela; Dib, Luis Antonio - In: International Journal of Retail & Distribution Management 30 (2002) 1, pp. 61-73
Investigates the entry of Wal‐Mart in Brazil, and subsequent moves of established retailers and new entrants with data taken from secondary sources and interviews with executives. First, internationalization of Wal‐Mart and its entry are discussed, which caused an impact on Brazilian...