, which lead to changes in the market environment and intensity of competition in the wine markets. Overall, wine cooperatives … have a market share of more than 40 % in Europe. In Germany, they account for around one third of the total wine production … Germany. A qualitative approach has been applied including in-depth interviews with managing directors and chairmen of the …

manufacturing incumbent establishments. The perceived pressure of competition is stronger the higher the level of entries in the … start-ups across all regions of Germany. The productivity level of an incumbent moderates the extent of the perceived …