Paxson, Dean A.; Melmane, Arun - In: Journal of Modelling in Management 4 (2009) 3, pp. 249-273
Purpose – The purpose of this paper is to illustrate the use of a multi‐factor competitive real option model. Design/methodology/approach – The model is described, context of Google‐Yahoo! is developed, market share and other parameter values are estimated, sensitivities and alternative...