differentiation) and the mediating effect of positioning and market orientation in this relationship. An empirical study was developed … positioning and market orientation and competitive advantage through differentiation, (2) competitive advantage through … differentiation is directly impacted by positioning, (3) market orientation does not have a significant direct impact on competitive …

the positioning strategy in terms of competitiveness and visitors of Kaunas District Public Library (KDPL). Research … increased by about 16 percent. SWOT analysis has shown the absence of a brand positioning strategy. Qualitative study of the … potential to grow up in Kaunas city. The originality of the paper covers individualized research on a brand positioning strategy …

service quality and image and between services and positioning, so far, no work in the literature has examined the triangular … relationship between quality, prodeff and positioning. This article aims to develop theoretically and empirically an insight … understanding of the strategic relationship between service quality, prodeff and positioning strategies. A case study shows that the …