Keller, Katharina; Schlereth, Christian; Hinz, Oliver - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 482-500
Discrete choice experiments have emerged as the state-of-the-art method for measuring preferences, but they are mostly used in cross-sectional studies. In seeking to make them applicable for longitudinal studies, our study addresses two common challenges: working with different respondents and...