Network marketing has been proposed and used as a way to spread the product information to consumers through social connections. We extend the previous game model of the network marketing on a small-world tree network and propose two games: In the first model with the bounded rationality, each...

We investigate a dynamic model of network marketing in a small-world network structure artificially constructed similarly to the Watts–Strogatz network model. Different from the traditional marketing, consumers can also play the role of the manufacturer's selling agents in network marketing,...