Organizations are increasingly challenged by dynamism and turbulence that determine conditions of complexity in decision making. The aim of this paper is to highlight the need for a general frame of reference for management and marketing and to justify why adopting a systems approach is adequate...

The aim of this paper is to propose a systems interpretation of the concept of complexity and its implications for a theoretical discussion of the concept of boundary in complex service systems. The proposal highlights the interpretative contribution of a dual perspective of observation that...

The world of decision makers and business in general have always been interested in research on complexity, since the widespread conviction that traditional interpretation schemes and predefined schemes reveal their inadequateness to guarantee survival in the turbulent dynamism of the context....