The relationship between buyer and supplier has never been simple when what is being bought is a complex capital asset that will be operated and maintained over many years. Traditional business models coped with this complexity by a division of labour based on sub-sets of the value chain....

Although there is a growing body of research exploring the transition to a more service-based orientation in complex product markets, the majority of this literature adopts what might be classified as a ‘manufacturer-active’ point of view; that is it explores the challenges faced by firms...

Although there is a growing body of research exploring the transition to a more service-based orientation in complex product markets, the majority of this literature adopts what mighty be classified as a ‘manufacturer-active’ point of view; that is it explores the challenges faced by firms...