This paper explores the performance of coupled development activities by proposing a performance generation model (PGM). The goal of the PGM is to develop insights about optimal strategies (i.e., sequential, concurrent, or overlapped) to manage coupled design activities that share a fixed amount...

Execution of a complex product development project is facilitated through its decomposition into an interrelated set of localized development tasks. When a local task is completed, its output is integrated through an iterative cycle of system-wide integration activities. Integration is often...