Cet article propose une mesure des motivations envers l’achat d’occasion, forme alternative d’approvisionnement des consommateurs sur le marché. Après avoir défini le concept, précisé les caractéristiques du phénomène et présenté l’intérêt de son approche par les motivations,...

Death is the unescapable event that most of individuals want to hide motivated by a fundamental will to stay alive. Because it can be source of mystery, fascination and anxiety, this topic has been of specific interest in psychology thanks to the Terror Management Theory (TMT). This theory...

This paper compares the relevance of subjective age as a criterion to segment the fashion market in four countries: China, South Korea, France and USA.Following the validation of a new invariant scale between cultures, the effects of subjective age on innovativeness and consumer media habits are...

This article stresses the point on a phenomenom seldom approached in marketing, from the point of view of the consumer as from the point of view of the marketer : the management of the death attitude of elderly consumer. It will answer the following questions: how do people over 60 years old...

From the conceptual differences between chronological age and subjective age, this paper examines the potential of subjective age as a segmentation variable of the fashion market. The results show that the gap between actual age and subjective age increase while aging. Only subjective age has an...