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European journal of marketing
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Marketing or methodology? : exposing the fallacies of PLS with simple demonstrations
Rönkkö, Mikko
;
Lee, Nick
;
Evermann, Joerg
;
McIntosh, …
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1597-1617
Persistent link: https://www.econbiz.de/10014340987
Saved in:
2
Rejoinder: fractures in the edifice of PLS
Rönkkö, Mikko
;
Lee, Nick
;
Evermann, Joerg
;
McIntosh, …
- In:
European journal of marketing
57
(
2023
)
6
,
pp. 1626-1640
Persistent link: https://www.econbiz.de/10014340988
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