DELITHEOU, Vasiliki; VINIERATOU, Maria; TOURI, Maria - In: Management Research and Practice 2 (2010) 2, pp. 165-178
The classic model of the Greek tourism product, sun, sea, ancient ruins, is no longer sufficient nor in all probability sustainable. Rival countries have a similar tourist market. This is why diversification of the tourism product and restructuring of supply are needed to face two considerable...