L'asymétrie entre les partenaires représente une dimension pouvant affecter le management des relations d'alliance. L'asymétrie résulte souvent du différentiel de taille entre les organisations, cause de multiples disparités tant en termes de culture, de pouvoir ou de compétences. Peu...

Firms have a variety of possible mechanisms for preventing competitors to take advantage of their investment in knowledge capital. The availability and effectiveness of these mechanisms varies across firms. This paper aims at understanding the impact of trust on secrecy efficiency. The...

Through this paper, we propose a preliminary theoretical framework to understand consumer’s trust determinants within the context of purchasing on Internet. First, we present a synoptical literature overview of trust conceptualisation in the marketing literature. Then, we propose a preliminary...