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Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
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Vertrauens- und Akzeptanzkrisen von Produkten als Marketing-Problem
Lassak, Hans-Peter
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Zukunftsperspektiven für das Handelsmanagement : …
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(pp. 477-491)
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2000
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