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Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H. (ed.) - 2006
Persistent link: https://www.econbiz.de/10003284144
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The performance implications of perceptual differences of dependence in marketing channels : the mediating role of trust
Yang, Zhilin; Jia, Flora Fang; Cai, Shaohan - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 344-364
Persistent link: https://www.econbiz.de/10010384998
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Building consumer's trust through persuasive interpersonal communication in a saturated market : the role of market mavens
Puspa, Jofi; Kühl, Rainer W. - In: Trust and risk in business networks : proceedings of …, (pp. 211-221). 2006
Persistent link: https://www.econbiz.de/10003655166
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Relationship Marketing in der Pharmazeutischen Industrie : Vertrauen und Commitment als Erfolgsfaktoren
Witzel, Rüdiger - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515298
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Relationship Marketing in der Pharmazeutischen Industrie : Vertrauen und Commitment als Erfolgsfaktoren
Witzel, Rüdiger - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003301734
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Satisfaction as a mediator between quality metrics in manufacturer-supplier relationships
Rindell, Anne; Svensson, Göran; Mysen, Tore; … - In: International journal of business excellence 7 (2014) 1, pp. 16-27
Persistent link: https://www.econbiz.de/10011482011
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B2B commitment building in emerging markets : the case of Brazil
Graça, Sandra S.; Barry, James M.; Doney, Patricia M. - In: The journal of personal selling & sales management : JPSSM 36 (2016) 2, pp. 105-125
Persistent link: https://www.econbiz.de/10011515677
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Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina; Brennan, Ross - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 90-102
Persistent link: https://www.econbiz.de/10011537492
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The consequences of consumers' use of pre-existing social relationships to make purchases
Johnson, Bryan R.; Ross, William T. - In: Journal of relationship marketing : innovations & … 13 (2014) 3, pp. 207-242
Persistent link: https://www.econbiz.de/10010490473
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The role of relationship investment in relationship marketing in nonprofit organizations
Handriana, Tanti; Dharmmesta, Basu Swastha; Purwanto, … - In: International journal of management and marketing … 8 (2015) 2, pp. 53-65
Persistent link: https://www.econbiz.de/10011384526