"More than 30 leading experts share their insights on the impact of trust on business success in this handbook on organizational trust. Through case studies--including Apple's new leadership--stories, and solutions, these experts present a holistic perspective that encompasses the role of all...

Understanding buying and selling -- How buyers buy -- Trust-based selling -- The business case for trust -- A primer on trust -- How its done: trust-based selling in action -- Trust is not a business process -- Live the right values -- Sell by doing, not by telling -- Follow the trust creation...