Individuals perceive that scarce goods are more costly than non-scarce goods and the nature and status of these products explains why scant products are more desirable. Limited-edition shoes (LES) are currently trendy among the younger generations in Vietnam and can be seen as a new marketing...

The rapid advances in information and communications technologies, combined with increased social awareness of today's consumers, ushered in transformation in consumers' purchase behavior. This big shift away from the traditional ownership-based economy into a sharing economy is causing an...

Social trust is increasingly seen as an important determinant of economic growth and social prosperity in regions and nations. Even in a comparatively homogeneous area such as Europe, there are stark sub-national differences in levels of generalized trust. It is thus of crucial importance to...