Purpose – The purpose of this paper is to show that knowledge management (KM) practitioners usually describe implementation in ideal and positive terms, such as making KM strategy happen, putting ideas into practice or turning embryonic KM strategies into reality. Research has been mainly...

Purpose – On 10 September 2007 the world was stunned by the news that Anita Roddick – the founder of The Body Shop – was dead at the age of 64. Everyone recognizes the success of The Body Shop, but it is not easily explained using traditional strategic thinking. This paper aims to shed new...