The concept of congruence has been used in many research streams like brand extensions, sponsorship, or advertising. This paper aims to show the interest of considering this concept through the two dimensions proposed by Heckler and Childers (1992): relevancy and expectancy, in the case of...

The outsourcing of elements of supply chain processes is now an integral component of the operationalization of a firm s competitive business strategy. While the purported goal of outsourcing is usually to derive a competitive advantage in the marketplace, it is not clear whether the outsourcing...

The purpose of this study was to develop a theory of internal relationship management, and to propose a new way of measuring organization-public relationships by simultaneously examining the organizations' as well as their employees' perceptions of the quality of their relationships. It sought...

This study attempts to provide a better understanding of the functioning of television sponsorship and to determine the effect of the bi-dimensionality of congruity between a sponsor brand and a television program on consumer responses.We used structural equation modeling to validate the...

This study attempts to provide a better understanding of the functioning of television sponsorship and to determine the effect of the bi-dimensionality of congruity between a sponsor brand and a television program on consumer responses.We used structural equation modeling to validate the...

Leadership is one of the most studied topics in organizational settings and has been studied in relation to several employee performance outcomes. Based on literature review, it is observed that the concept of congruence between leaders and followers is relatively new. As organizations spend a...

In dieser Studie analysieren wir das Potenzial organisierter Interessen als Transmissionsriemen zwischen der Bevölkerung und politischen Institutionen im parlamentarischen System der Bundesrepublik zu fungieren. Wir verwenden Daten aus Experteninterviews mit Lobbyistinnen und Lobbyisten und...

Evidence of assortative mating according to personality was reported in a previous SOEP-based study (Rammstedt & Schupp, 2008). Based on population representative data of almost 7000 couples, high levels of congruence between spouses were found, which increased with marriage duration. Almost...