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Application of Conjoint Analysis in Improving the Value of New Product Development: A Hotel Case Study Analysis
Galli, Brian J.; Kaviani, Mohamad Amin; Goldfarb, Paula … - In: International Journal of Strategic Decision Sciences (IJSDS) 8 (2017) 2, pp. 11-30
One of the most important elements of economic and business activity is developing a strategic marketing plan to … improve growth prospects. One of the most important aspects of this in marketing is to understand the behavioral patterns of … of the main models in the field of consumer research. This paper identifies the usefulness of CA as a marketing strategy …
Persistent link: https://www.econbiz.de/10012047511
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Game theoretic derivations of competitive strategies in conjoint analysis
Choi, S. Chan; DeSarbo, Wayne S. - 1993
While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail …
Persistent link: https://www.econbiz.de/10009476759
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An Optimization Framework for Product Design
Shi, Leyuan; Ólafsson, Sigurdur; Chen, Qun - In: Management Science 47 (2001) 12, pp. 1681-1692
An important problem in the product design and development process is to use the part-worths preferences of potential customers to design a new product such that market share is maximized. The authors present a new optimization framework for this problem, the nested partitions (NP) method. This...
Persistent link: https://www.econbiz.de/10009191773