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Factors that affect willingness to pay for red wines in China

Xu, Pei; Zeng, Y. C. - In: Journal of international consumer marketing 26 (2014) 5, pp. 426-439

Persistent link: https://www.econbiz.de/10010430571

A comparison of academia and industry perceptions of an ideal hospitality management programme

Banerjee, Chandan Kumar; Mandal, Kaushik - In: International journal of services, economics and management 6 (2014) 2, pp. 146-162

Persistent link: https://www.econbiz.de/10010432168

Take the money or run? : investors' ethical reputation and entrepreneurs' willingness to partner

Drover, Will; Wood, Matthew S.; Fassin, Yves - In: Journal of business venturing 29 (2014) 6, pp. 723-740

Persistent link: https://www.econbiz.de/10010432175

What matters, matters differently : a conjoint analysis of the decision policies of angel and venture capital investors

Hsu, Dan K.; Haynie, J. Michael; Simmons, Sharon A.; … - In: Venture capital : an international journal of … 16 (2014) 1, pp. 1-25

Persistent link: https://www.econbiz.de/10010237807

Measuring consumer preferences using conjoint poker

Toubia, Olivier; Jong, Martijn G. de; Stieger, Daniel; … - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 138-156

Persistent link: https://www.econbiz.de/10009511624

First equals most important? : order effects in vignette-based measurement

Auspurg, Katrin; Jäckle, Annette - 2012

A vignette typically describes a hypothetical situation or object which respondents are asked to judge. The object is described as having different dimensions, the values of which are experimentally varied, so that their impact on respondents' judgments can be estimated. We examine 1) whether...