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Using discrete choice experiments to estimate willingness-to-pay intervals

Schlereth, Christian; Eckert, Christine; Skiera, Bernd - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 761-776

Persistent link: https://www.econbiz.de/10009579971

Using Discrete Choice Experiments to Estimate Willingness-to-Pay Intervals

Schlereth, Christian - 2014

Willingness-to-pay has always been conceptualized as a point estimate, frequently as the price that makes the consumer indifferent between buying and not buying the product. In contrast, this article estimates willingness-to-pay (WTP) as an interval based on discrete choice experiments and a...

Persistent link: https://www.econbiz.de/10013049590

Conjoint preference elicitation methods in the broader context of random utility theory preference elicitation methods

Louviere, Jordan; Hensher, David; Swait, Joffre - In: Conjoint measurement : methods and applications ; with …, (pp. 331-370). 2003

Persistent link: https://www.econbiz.de/10001998050

A cautionary note on designing discrete choice experiments : a comment on Lusk and Norwood's "Effect of experiment design on choice-based conjoint valuation estimates"

Carson, Richard T.; Louviere, Jordan J.; Nasi Wada - In: American journal of agricultural economics 91 (2009) 4, pp. 1056-1063

Persistent link: https://www.econbiz.de/10003887441

Conjoint preference elicitation methods in the broader context of random utility theory preference elicitation methods

Louviere, Jordan J.; Hensher, David A.; Swait, Joffre - In: Conjoint measurement : methods and applications, (pp. 167-197). 2007

Persistent link: https://www.econbiz.de/10003544626

Using conjoint choice experiments to model consumer choices of product component packages

Dellaert, Benedict G. C.; Borgers, Aloys W. J.; … - In: Conjoint measurement : methods and applications, (pp. 273-293). 2007

Persistent link: https://www.econbiz.de/10003544659

Conjoint preference elicitation methods in the broader context of random utility theory preference elicitation methods

Louviere, Jordan J.; Hensher, David A.; Swait, Joffre - In: Conjoint measurement : methods and applications, (pp. 305-344). 2001

Persistent link: https://www.econbiz.de/10001690277

Conjoint preference elicitation methods in the broader context of Random Utility Theory preference elicitation methods

Louviere, Jordan; Hensher, David A.; Swait, Joffre - In: Conjoint measurement : methods and applications, (pp. 279-318). 1999

Persistent link: https://www.econbiz.de/10001444732

Using conjoint analysis to help design product platforms

Moore, William L.; Louviere, Jordan J.; Verma, Rohit - 1998

Persistent link: https://www.econbiz.de/10000996257

Family members projection of each others preference and influence : a two-stage conjoint approach

Dellaert, Benedict G. C.; Prodigalidad, Mia; Louviere, … - 1997

Persistent link: https://www.econbiz.de/10000972480