Shakaib Farid, Dania; Ali, Mazhar - In: Marketing and Branding Research 5 (2018) 1, pp. 31-43
, Conscientiousness, Extr aversion, Agreeableness and Neuroticism-also known as the OCEAN Model. It is an explanatory research study … sion, Conscientiousness and Neuroticism and insignificant effect of Agreeableness on Impulse Buying Behavior. This study …