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~subject:"Construal level theory"
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Construal level theory
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International journal of advertising : the quarterly review of marketing communications
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"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level
Kim, Dong Hoo
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011859323
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The effect of descriptive norms and construal level on consumers' sustainable behaviors
Ryoo, Yuhosua
;
Hyun, Na Kyong
;
Sung, Yongjun
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 536-549
Persistent link: https://www.econbiz.de/10011798738
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