Purpose – This paper compares the experiential consumption values that motivate consumer choice to purchase online for … consumption value, such as social influence through on- and off-line communication networks, may influence consumer choice to … contribution to the consumer behaviour literature as to date, no research has been found that undertakes such a comprehensive …

Marketing a product to global consumers is a challenge due to intense competition and consumer biases toward specific …

level data from the Household Economic Survey (HES), we allocate households into "types" on one dimension (for example age …

The consumer ethnocentrism tendencies scale (CETSCALE) was developed by Shimp and Sharma in 1987 to measure consumer …

considered an accepted chapter of marketing theory. However, consumer response to many socially-conscious products never met … assumption is that, given consumer concern for environmental and social issues, there is a positive, significant relationship … between consumer societal knowledge and the purchase of socially-conscious products. However, the few studies which have …

consumer’squality perception of bread towards sensory,health and nutrition attributes. Consumer’s quality perception of bread …