This paper is published in full in European Review of Agricultural Economics Vol 28(4) (2001) pp.479-498 http://erae.oupjournals.org/content/vol28/issue4/

This paper provides estimates of consumers willingness to pay for two new sheep milk cheeses, developed as part of a RIRDC research project. In 1998, following an in-store tasting, a sample of 215 consumers were asked to reveal what price they would be willing to pay for portions of the cheese....

Numerous qualitative studies have examined consumer attitudes towards genetically modified foods. This research adds to those studies by using choice modelling methods to examine the extent to which Western Australian consumers are willing to pay to avoid GM foods, if at all. The questionnaire...