A consumer-oriented survey at eighteen independently owned garden centers in North Carolina focused on why consumers selected a particular garden center and why they purchased the particular products they selected. Results indicate that potential customers are looking for garden centers that...

This study analyzes the factors that determine the demand for milk products and the consumer benefits from organic milk introduction. Estimating a structural model, the welfare effect is decomposed into two parts: the effect of having an additional product and the effect from the price changes...

In this paper, we analyze the impact of smoking bans on restaurant and at-home alcohol consumption using rational addiction model. We use a pseudo-panel data approach which has many advantages compared to aggregate and panel data. While cigarette and restaurant alcohol consumptions fit well with...

This study evaluates the effectiveness of a point of purchase advertising program conducted for two local horticultural brands in Texas. The results based on surveys gathered before and after the program was launched suggest that the campaign size was not sufficient to significantly increase...

This study analyzes U.S. consumers' demand for eight food commodity groups: Cereal and Bakery goods, Meat and Eggs, Dairy, Fruits and Vegetables, Nonalcoholic Beverages, Fats and Oils, Sugar and Sweets, and Miscellaneous goods. The data used in this study is Nielsen Homescan data for the period...

This paper aims to evaluate consumer’s awareness and willingness-to-pay (WTP) for two ornamental brands in Texas: Texas Superstar® and Earth-Kind®, after a Promotion on Place (POP) Program was developed by the Texas Department of Agriculture (TDA). Consumer’s characteristics that are more...

The main objective of this study was to analyze the effect of advertising on social welfare in a perfectly competitive market where the level of advertising is chosen by a social planner. The theoretical model revealed that social planner sponsored advertising that increases the equilibrium...

The main goal of this paper is to provide current information on the impacts of Supplemental Nutrition Assistant Program (SNAP) on food spending across two food subgroups: food at home (FAH) and food away from home (FAFH). Data was obtained from the BLS‟s Consumer Expenditure Survey and...