Umberger, Wendy J.; Feuz, Dillon M.; Calkins, Chris R.; … - Department of Agricultural and Applied Economics, Texas … - 2003
In 2002, consumers from Chicago and Denver participated in an experimental auction and taste panel to elicit willingness to pay for beef originating from the United States, Australia and Canada. Approximately 69% of the consumers were willing to pay a premium of 19% more for a Guaranteed U.S...
