A two-step sample selection model is used to estimate household demand equations for fluid milk and cheese products incorporating national generic advertising. This approach allows us to disentangle the incidence of the advertising effect on the probability of purchase and changes in the level...

Consistent two-step censored estimation is applied to household demand equations for disaggregated milk and cheese products. The long-run advertising elasticity for total milk was positive, largely due to low fat milk; however the elasticity for cheese was not significant, and only shredded...

This study develops a unique double-hurdle model of demand for composite food commodities which endogenizes unit values. The model structure allows us to account for the inability to observe such values for non-purchasing households and simultaneously adjusts for quality demand effects reflected...

By endogenizing unit value and coupon redemption, we estimate U.S. household cheese purchase, quality choice, and coupon redemption equations simultaneously. Zero purchases and missing values are taken into account in the model to correct for the selectivity bias. The correlations among the...

This study updates existing literature on consumer/household demand for fiber by examining household purchase dynamics for dietary fiber. It uses a dynamic Tobit model that allows past purchase occasions to affect current purchase decisions for fiber in a framework that captures simultaneously...

U.S. per capita fluid milk consumption has decreased since the 1940s. This study uses data collected between 1977 and 2008 from USDA surveys to investigate whether generational change is a contributing factor. More recent generations are found to consume less whole milk and less lower-fat milk,...

The International Food and Agribusiness Management Review is published quarterly by IFAMA. www.ifama.org

There is a common perception that healthy food costs more than less healthy food. In this study we use a demand model for diet quality, rather than the quantity of food. Since in our data, total daily cost and diet quality are both calculated from the foods chosen, we account for the fact that...

This study develops a procedure to estimate income distribution effects on market demand. The proposed procedure contains two steps: estimation of the underlying income distribution and estimation of market demand. Empirical findings show that the income distribution effect is a significant...