This study examined consumer willingness to pay for first- and second-generation genetically modified (GM) and organic foods and for non-GM foods, dependent on tolerance for GM content. Data from a survey of students were examined using a heteroskedastic two-limit Tobit model. Results showed...

Auction experiments were used to examine demand and premium differences between organic, non-GM (genetically modified), and conventional versions for two pairs of fresh and processed foods. Results showed processed foods had greater substitutability among the versions than fresh products....

Auction experiments are commonly used to determine consumers’ willingness to pay for various food items. While their non-hypothetical nature is a positive, market substitutes create a probable confounding of bids by field prices. This study examines the influence of field prices on bids...

A choice experiment of Mid-Atlantic consumers was conducted to determine marginal willingness to pay for the attributes organic, natural, locally grown, and state marketing program promoted for strawberry preserves. The influence of purchasing venue on willingness to pay was also examined....

Typical supermarket chickens are produced with novel or controversial attributes. This continues despite contrasting growth in consumer interest in organic and natural foods. This study surveyed Delaware consumers’ likelihood to purchase chicken given different attributes: free range,...

Today's consumers face foods whose production attributes they are often largely unfamiliar with and uncertain about. This study surveyed Delaware consumers about labeling, health risk concerns, and knowledge of five potential attributes for chicken: free-range, treated with antibiotics,...

This project was supported by the Federal-State Marketing Improvement Program (FSMIP), USDA, Grant # 2009-51181-06035. In the U.S. agricultural system, small and medium-sized farmers with limited land and capital resources are unable to compete in the national commodity markets. Direct marketing...