Recent studies shows that marketing potential for BSE-tested and traceable beef might exist (Abidoye, et al. 2011, Bailey, et al. 2005, Dickinson and Bailey 2002, Dickinson and Bailey 2005, Loureiro and Umberger 2007). Although consumers’ willingness to pay for is a necessary condition for...

Household-level Canadian meat purchases from 2002-2008 and the Food Opinion Survey conducted in 2008 were used to explore consumer responses to Bovine Spongiform Encephalopathy (BSE) at the national level in Canada. Three measures of beef purchased were used to understand consumers‟ reaction...

A dairy products manufacturer wishing to expand into university foodservice operations collaborated with a graduate marketing class to research student preferences regarding the Company’s products. Baseline and follow-up stated choice surveys and conditional logit analyses were conducted at a...

Household-level Canadian meat purchases from 2002-2008, household-level egg purchases from 2002-2005 and Food Opinion Survey in 2008 were used to understand how consumers who have different concerns about nutrition react to BSE events and how beef consumption after BSE discoveries were shaped by...

The mandatory Country of Origin Labeling (COOL) troubles beef exporters to the U.S. This study evaluates the extent that U.S. consumers are receptive to imported steak and their perception of food safety level of beef from various countries. In addition, using conjoint analysis, willingness to...

Research has highlighted a growing gap between public perceptions of farming and the realities of modern agriculture and the food industry. A number of food scandals have exacerbated consumers’ critical perceptions of the agribusiness sector. This can threaten the reputation and legitimacy of...

In this study we address the following question: does friendship facilitate the adoption of a risk inherent new product? We did a validation study with a previously recorded friendship network and simulated scenario of a new energy drink. We learn that spill over effect for such a friendship...

Understanding the reference potential of mavens seems to be relevant in order to comprehend the implicit economic benefits of a maven in the market place. This study shows that, apparently, maven groups can be clearly distinguished from a non-maven group on the basis of their reference power....

Obesity is still on the rise, leading to high costs for the obese individual itself but also for society. We analyze the influence of peer effects on food choices in lunchrooms with posted nutrition facts. Data were collected in a lunchroom at a large U.S. university. Groups of four patrons each...