The Hungarian pork market has been in a decreasing position in the last years. The main reasons for that is the increasing international competition, the Hungarian support system has been replaced by CMO of pigmeat and the decrease of pig meat consumption as a result of customer behaviour. There...

In the Hungarian food economy beer marketing remains something of an enigma. Based on a direct-question survey, focussing mainly on educated younger consumers, this article offers an overview of the most important characteristics of Hungarian beer consumption. It is important to stress that beer...